AA: startet Preiskampf mit LCC`s US domestic / Price Match auf allen Non-Stop Services

American will match competitors' prices on any nonstop route, its president, Scott Kirby, said on an investor call.


The airline's move to sell cheap fares with more restrictions highlights how competition is intensifying between the largest U.S. airlines and low-cost rivals, such as Spirit Airlines Inc (SAVE.O) and Southwest Airlines Co (LUV.N).


Shares of Spirit, which has made its mark with ultra-low fares with heavy restrictions, fell more than 8 percent.

Some 87 percent of American's customers flew the airline just once last year, comprising more than 50 percent of revenue, according to Kirby. He said these are customers "for whom air travel is largely a commodity," meaning they will switch to a competitor if American charges more per ticket.

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