AC: AC - all-inclusive fares

ANZEIGE

Pacificflyer

Erfahrenes Mitglied
30.10.2009
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ANZEIGE
Zum 75. Jahrestag des Bestehens von AC fuehrt die Airline in ihren Werbesports zum ersten Mal all-inclusive Preise ein. (Wird auch Zeit).

MONTREAL , Feb. 8, 2012 /CNW Telbec/ - Air Canada today launched a worldwide seat sale to kick-off a yearlong celebration of the airline's 75th anniversary and introduced a new, all-inclusive pricing approach to advertising that makes it easier for customers to shop, compare and determine the final cost of air travel.

"This is a seat sale that has been 75 years in the making and Air Canada is pleased to offer customers a chance to celebrate our milestone birthday by putting the world on sale until February 16 . With these special fares, Air Canada is introducing a new, all-in approach to advertising fares that will prominently display a final price accompanied by a breakdown of the base fare plus the total cost of additional charges, such as taxes, fees and surcharges. Our all-in price advertising initiative is a response to our customers' increased desire for transparency and simplicity when shopping for air fares, whether they do so through print advertising, online searches or by signing up for our webSaver email specials," said Craig Landry , Vice President of Marketing at Air Canada .

Beginning today, Air Canada is adopting a new all-inclusive price display for its Air Canada - Official Site | Site Officiel - Flights, Airline Tickets | Vols, Billets d'avion website, webSaver emails, online third party advertisements and print advertising. The approach uses a prominently displayed final price accompanied by a breakdown of the base fare and total related taxes, fees, charges and surcharges. Customers shopping online will find the information by rolling their cursor over the base fare. Final ticket prices may vary by routing and a la carte options selected. For sale details please consult Air Canada - Official Site | Site Officiel - Flights, Airline Tickets | Vols, Billets d'avion.

Air Canada Introduces All-Inclusive Price Advertising with Worldwide Seat Sale Marking its 75th Anniversary Celebrations - Yahoo! Finance

Porter und Westjet werden nun nachziehen.
 
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airoli

Erfahrenes Mitglied
09.03.2009
398
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ZRH / YUL
Wurde auch Zeit! Auch wenn es immer noch recht halbherzig ist: Auf der kanadischen Seite wird in der "Preismatrix" immer noch die Basefare angezeigt, beim Drüberfahren mit der Maus wird dann der Gesamtpreis pro Weg eingeblendet. Auf den europäischen und der US-Seite hingegen wird in der Matrix der Totalpreis angezeigt und beim Drüberfahren mit der Maus sieht man die Basefare.

Man macht halt nur soviel, wie man muss. :rolleyes:
 
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