Come October 1st, 2012, we will be unleashing our new guest loyalty program onto an unsuspecting world! There will be two versions, Hard Rock Rewards™, which is a FREE version and Hard Rock Rewards VIP for those who require more rock with their roll.
Hard Rock Rewards membership includes opportunities to win exclusive Hard Rock experiences, monthly offers, dedicated check-in line at hotels and the ability to earn points towards rewards at participating Hard Rock properties around the world. As a Hard Rock Rewards VIP, you'll earn rewards faster, get first available seating at cafes and room upgrades at Hard Rock Hotel. You'll be able to track your visits around the world and get rewarded at each Milestone. Manage your Hard Rock collections and get exclusive access to the global Pin Catalog containing more than 44,000 items.