How can one airline convince 42 Swedes to change their Name? That's the question at the heart of a strikingly bold—and utterly bizarre—marketing campaign by the German airline Lufthansa, which in October made a rather unconventional proposition to Swedes: Legally change your name to Klaus-Heidi, tell us why you did it, and put yourself in the running to win "a new life" in Berlin—in the form of a free one-way ticket to the German capital and a prepaid apartment for a year on the border of the city's trendy Kreuzberg and Neukolln neighborhoods.
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the other 41 contestants will receive silver membership in the airline's frequent flyer program and 60,000 free miles
